Pioneered by Mr. Devanand P. Jethwani, Mebaz was created with a dream to become a leading fashion brand. From the first store in 1971, the brand has grown to 20+ stores, making it one of the largest brand houses of ethnic fashion while offering exclusive family shopping experience. With a strong footprint in Hyderabad, the brand is mainly present in Andhra Pradesh and Telangana region. Today, Mebaz is a brand synonymous with family celebrations and has become a one stop destination for Men, Women and children. Mebaz is a result of nearly four decades’ quest for pure beauty and fashion powered with an endeavour to offer the best of fashion. To continue to provide the finest trends to their loyal and constantly growing customer base, Mebaz entered in to a strategic alliance with the number 1 ethnic wear brand in India – Manyavar (owned by Vedant Fashions Private Limited ) in 2017.

As modern retail thrives on fresh needs and demands, our philosophy is based on a deep understanding of Indian consumers with an eye for the exquisite. The brand’s keen attention to detail can be seen in every ensemble. From menswear to women’s wear, ethnic chic to western sensibilities, the association with glamour only grew with the years; soon including jewellery and hi-fashion accessories.

Qualified team of experienced professionals ensure that the brand’s vision of excellence is carried out seamlessly; personalized shopping experience and value-for-money being the strategic mission. The excellence that comes from long years of dedication to detail and an instinctive appreciation of elegance has made Mebaz one of the most coveted fashion brands.

Strategy and Data

Business Analysis
Customer Journey Mapping
Rapid Prototyping
System documentation


Information Architecture
User Research and User Testing
Accessibility Level 2


Adaptive, touch-friendly interface
Work with BigW brand team
User Testing
Asset design

Frontend Development

Front-end integration
Cross-browser testing
Integration support

Project Management

Dedicated Wiliam project team
Close integration with BigW
Management of UAT